Sen. Galuteria running for representative of the 12th district of the city and county of Honolulu won the race by a large margin on November 7.
The senator claimed over half of the votes, beating his opponent Republican candidate, Liz Larson. Attached below is the formal results of this year’s election.
The link can be found here
by visiting the URL below:
The photo below is a image of the senator playing his guitar for an audience. The senator has always loved music and was a musician for some time before his political career playing at venues such as the Royal Hawaiian Village. ” Music was my first love” said the senator when talking about his passion for music.
Senator Galuteria currently represents and district 12 and is running for reelection. District 12 includes the areas of Waikiki, Kakaako, Downtown, Chinatown, Ala Moana and Iwilei.
Sen. Galuteria was born and raised in the Kaka’ako area and is excited to be apart of its future growth. After all the senator has seen this area expand first hand from plantation housing to thriving metropolitan area.
“Well I get a chance to be apart of its growth,” said the senator when talking about how it feels to represent his hometown in the senate. “I also get a chance to insure its history is in tact and reflected in its growth”.
To see the map of district 12 and all the other districts in the Hawaii senate click here or visit http://hawaii.gov/elections/maps/2010/oahuIsland.pdf
Below is an interview that I conducted with Senator Galuteria in his office, a few weeks prior to election day. I asked him to give some basic information about the election, like what are some of the issues that the senate find most important. I also talked a little bit about his childhood, and life before politics. I also talked with him about his various careers before politics, including his time as a well-known radio personality. The video is posted below and also on Vimeo.com.
As we approach the date of the general election for the state of Hawaii, candidate, Senator Brickwood Galuteria is working diligently around the island trying to get the word out on his campaign and asking citizens for their vote.
Sen. Brickwood Galuteria is currently the representative for the 12th district of the City and County of Honolulu, which he was elected to in 2009. He is running for re-election of the same district this year and is heavily favored to win his race against opponent, republican Liz Larson.
Senator Galuteria is one of the more recognizable candidates in the election this year, due to his long career in Hawaii radio as an on air personality for stations such as KCCN 100 FM.
However, that does not mean that he has slacked when it comes to pounding the pavement to get the word out on his campaign. senator Galuteria has been a busy man spreading the word on his campaign, for example his trip to the Democratic National Convention in Charlotte, N.C.
Politics at times can become a little bit redundant when it comes to the way things are done. There is one way to do things, and that’s how it should continue to be done. The senator is a local hawaiian who has taken one of the more obscure paths to his career in politics.
Regardless of what you think, there is always more than one way to do things, and senator Galuteria found one more way to become a successful politician. It may have been an obscure path to some people, but he is just fine with that.
Senator Brickwood Galuteria was born in Honolulu, Hawaii and was raised in the downtown community of Kakaako, which also happens to be one of the areas that the senator represents in his district.
Senator Galuteria graduated from Kamehameha schools and attended college at Pacific University for some time before dropping out of school to pursue his career in music.
After dropping out, senator Galuteria returned to the islands to chase his musical aspirations and start his family of five children with his wife Abigail Lehua. Upon his return, senator began to play music for Hawaiian Airlines and would eventually become an account executive and tour director.
“I had to pursue my career a lot quicker than I intended,” said the senator when talking about his college experience. “So I didn’t graduate from a college… I graduated from, I guess it’s the college of hard knocks”.
After a few years of working for Hawaiian Airlines and playing music, senator Galuteria left Hawaiian Airlines and was as he put it, “a man in search of a gig”.
Senator was then approached with an offer to entertain on the radio. Senator Galuteria had never worked in radio and had no previous knowledge of the workings of a radio station. However, he came in enthusiastic and willing to learn.
I guess you could say that he found his niche, he would go on to spend the next 26 years on the air. Senator Galuteria worked for local stations, KCCN FM and AM as well and 105 KINE before hanging up his headphones and pursuing his career in politics.
“It became my life’s work…radio”, said senator Galuteria, when talking about his career as an on-air personality. The term was also something he addressed in the interview as well, “We didn’t like the name DJ, we liked on-air personality,” as he chuckled in jest.
When speaking to the senator you can tell that he really is a people person, who enjoys interacting with different people and “talking story”. That characteristic is something that he learned in radio, carried over to his political career and has set him apart from his competitors.
“The human dynamics of being in show business, helped me in politics as well”, said the Senator when asked if some of the things he learned in his career in radio benefitted his career in politics.
Senator Galuteria may not have done things the conventional way to get to where he is today, but he is still here nonetheless and the only thing that the senator wants is what most politicians in Hawaii want, what is best for the people of Hawaii.
Senator Galuteria has won the general election by claiming over 54% of the votes and will begin his second term as representative for the 12th district.
This piece is an essay I wrote that looks into the communication strategies that the senator uses to stay relevant wit his voters. Some examples of his communication outlets are Facebook, Twitter and campaign websites. The paper looks into all of his media outlets that he uses and analyzes the ways that the senator uses these outlets to get information to his followers/voters.
By Sam Martin
Hawaii State Senator Brickwood Galuteria is running for his second term as state senator. Senator Galuteria represents the 12th district which, includes Waikiki, Ala Moana, Kaka’ako, Downtown, Chinatown, and Kalihi Palama. He was elected to office in 2008. Galuteria serves on four major committees, Ways and Means, Education and Housing and Public Safety and Military Affairs. He also was elected to vice-chair of the Committee of Tourism. Since Senator Galuteria is running for re-election he has a slight advantage over the other candidate in that people already know who he is and what he brings to the table as a politician. However, that does not mean that he can afford to slack in promoting and keeping himself relevant with the public.
There are many different ways that candidates can promote themselves and their campaigns, social media, television, and personal appearances are all ways that a candidate can accomplish that. In today’s society social media has become a thriving tool, people can keep in touch no matter the distance, businesses can reach not only their local customers but also their customers in different states and countries. Also companies can advertise all over the world and since very large populations of people have social media, they reach the masses with simply the click of a button. Senator Galuteria has a wide variety of social media profiles so that he can reach as many people as he can; senator has the basic two social network sites, Twitter and Facebook. Also senator has a profile on LinkedIn which is a social networking site for business men and women, the site allows them to make a profile and contact friends, colleagues, and anyone else they may have either done business or are interested in doing business with. From researching Senator
Galuteria’s various social media sites, I noticed that he has a different use for each site in terms of the information he posts.
Facebook, for example, the site that sits at the top of the social media mountain is the site that senator is more involved with than Facebook’s social media counterparts. Senator has two pages on facebook that he uses for different reasons, one is more of a personal page and the other is a fan page where various people on Facebook can like his page and when he posts something it will show up on their news feed when they walk in. Galuteria has different uses for each page that he has on Facebook, the personal page he posts more personal things like articles he has just read or meet and greet events that he will be attending as well as personal statuses about what the senator has been up to. The fan page is used for more promotional reasons with posts that let followers know about political events that the senator will be attending or official news from the senate will be posted on the fan page as well as campaign news such as interviews and links to political sites. With both Facebook pages, a person can find information about Senator Galuteria’s happenings with ease.
Twitter, the other social media site that closely rivals Facebook is another social media site that senator has a page for, however, the senator’s twitter page is not kept up to date nearly as well as his Facebook pages. Senator Galuteria hasn’t posted a tweet since spring of last year. Twitter is a good website for a constant update of what people do throughout their day, the social media focuses more on the present where as Facebook allows people to reach each other no matter how long its been or how far away they are from each other. When someone stops to update their Twitter, their page loses relevance to their followers because they suddenly have no reason to visit their page; unfortunately this seems to be happening for the senator. The inactivity is not due to a lack of followers, senator has a good amount of followers so it’s not like no one wants to hear what senator is up too. However, his twitter is somewhat non-existent so he does miss out on some of the people that he can reach through twitter.
His LinkedIn profile I believe has more business use for the senator than personal uses. Senator’s profile on LinkedIn allows him to communicate with his colleagues and anyone else that he is interested in doing business or they are interested in doing business with him. He can post information on his campaign on his profile and businesses can contact him with questions and or promotional opportunities.
Other ways that Senator Galuteria spreads the word on his campaign that is outside of the social media world is thorough television and radio. Senator has multiple commercials out in TV land right now during the months leading up to the elections with
information on his campaign and his quest to keep his seat in the senate for a second term. He also has advertisements running through the radio, which is beneficial for senator because he has a past in the radio business so people will recognize his name over the radio and be more inclined to listen to his advertisement. Lastly, the senator’s campaign gets its word out in the community the old fashion way that is by pounding the pavement. All around the 12th district you can find numerous signs and posters supporting Senator Galuteria in his campaign. With the large amounts of tourists that walk around district 12 everyday, many different faces see the senator’s campaign signs. Also Senator Galuteria takes advantage of personal interactions with his voters with numerous meet and greets as well as public appearances and community events. One of the reasons he does this is because one of senator’s strengths is public speaking. So he takes advantage of opportunities to talk to the voters about his campaign and what he plans to do during his second term in office. Since Senator Galuteria is running for his second consecutive term, he is favored in his race for representative of district 12.
The link above is a survey given to the senator by Civil Beat the local hawaii political website. The survey asks multiple questions about the senator’s position on various subjects as well as some background information on his life prior to politics. Some examples of the types of questions that were asked were his position on legalizing gambling in Hawaii and raising the general excise tax. Click on the link for more.